Conformity
- Conformity is changing behaviour or beliefs to fit in with a group.
- Asch (1951) asked participants to match line lengths in a group of confederates who sometimes gave wrong answers. On these critical trials, participants conformed about a third of the time, and about three quarters conformed at least once.
- Situational factors: group size, anonymity (conformity is lower when answers are private) and task difficulty (conformity rises when the task is harder).
- Dispositional factors: personality, such as low self-esteem, and expertise (experts conform less).
Obedience
- Obedience is following orders from an authority figure.
- Milgram's (1963) study: participants were told to give "electric shocks" to a learner (a confederate). 65% went all the way to the highest level, 450 volts.
- Milgram's agency theory: people obey when they are in an agentic state, seeing themselves as acting for the authority, rather than an autonomous state, where they feel responsible.
- Situational factors include the proximity of the authority, the location, and uniform: Bickman found people were more likely to obey someone dressed as a guard.
- Dispositional factors: Adorno suggested people with an authoritarian personality, often from strict upbringings, are more obedient.
Evaluating the studies
- Asch and Milgram used deception, raising ethical issues, and their lab tasks were artificial.
- Their findings have been important in explaining real-life behaviour.
Key terms
- Conformity
- Changing behaviour or beliefs to fit in with a group.
- Obedience
- Following orders from an authority figure.
- Confederate
- A person who pretends to be a participant but is part of the study.
- Agentic state
- Seeing oneself as acting on behalf of an authority.
- Autonomous state
- Feeling responsible for one's own actions.
- Authoritarian personality
- A personality type that is very obedient to authority.
- Situational factor
- A feature of the situation that affects behaviour.
- Dispositional factor
- A feature of the person that affects behaviour.