Conformity and obedience

GCSE Psychology revision notes, key terms and practice questions.

Conformity

  • Conformity is changing behaviour or beliefs to fit in with a group.
  • Asch (1951) asked participants to match line lengths in a group of confederates who sometimes gave wrong answers. On these critical trials, participants conformed about a third of the time, and about three quarters conformed at least once.
  • Situational factors: group size, anonymity (conformity is lower when answers are private) and task difficulty (conformity rises when the task is harder).
  • Dispositional factors: personality, such as low self-esteem, and expertise (experts conform less).

Obedience

  • Obedience is following orders from an authority figure.
  • Milgram's (1963) study: participants were told to give "electric shocks" to a learner (a confederate). 65% went all the way to the highest level, 450 volts.
  • Milgram's agency theory: people obey when they are in an agentic state, seeing themselves as acting for the authority, rather than an autonomous state, where they feel responsible.
  • Situational factors include the proximity of the authority, the location, and uniform: Bickman found people were more likely to obey someone dressed as a guard.
  • Dispositional factors: Adorno suggested people with an authoritarian personality, often from strict upbringings, are more obedient.

Evaluating the studies

  • Asch and Milgram used deception, raising ethical issues, and their lab tasks were artificial.
  • Their findings have been important in explaining real-life behaviour.

Key terms

Conformity
Changing behaviour or beliefs to fit in with a group.
Obedience
Following orders from an authority figure.
Confederate
A person who pretends to be a participant but is part of the study.
Agentic state
Seeing oneself as acting on behalf of an authority.
Autonomous state
Feeling responsible for one's own actions.
Authoritarian personality
A personality type that is very obedient to authority.
Situational factor
A feature of the situation that affects behaviour.
Dispositional factor
A feature of the person that affects behaviour.

Practise Conformity and obedience: 10 questions