Food labelling and marketing

GCSE Food Preparation and Nutrition revision notes, key terms and practice questions.

What must be on a label

  • The name of the food, and a list of ingredients in descending order of weight.
  • Allergens, highlighted in the ingredients list (such as in bold). There are 14 major allergens, including peanuts, milk, eggs, gluten and fish.
  • The net quantity (weight or volume), and a use-by or best before date.
  • Storage conditions and instructions for use or cooking, where needed.
  • The name and address of the manufacturer or seller, and the place of origin for some foods, such as beef.
  • Nutrition information per 100 g: energy, fat, saturates, carbohydrate, sugars, protein and salt.

Front-of-pack labelling

  • Traffic light labels show whether a food is high (red), medium (amber) or low (green) in fat, saturates, sugars and salt.
  • Reference intakes (RIs) show what percentage of an adult's daily needs a portion provides.
  • These help people compare products quickly and make healthier choices.

Marketing

  • Food companies influence choice through advertising (TV, online and social media), packaging design, celebrity endorsement, and special offers such as "buy one get one free".
  • Product placement in shops, such as sweets at the checkout, encourages impulse buys.
  • There are rules on advertising food high in fat, sugar or salt to children.

Key terms

Ingredients list
A list of what a food contains, in descending order of weight.
Allergen
A substance that can cause an allergic reaction.
Traffic light labelling
Front-of-pack colours showing high, medium or low levels of fat, saturates, sugars and salt.
Reference intake
The amount of a nutrient an average adult needs each day.
Net quantity
The weight or volume of food in the pack.
Impulse buy
Buying something without planning to.

Practise Food labelling and marketing: 10 questions